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Eye Spy - "Daredevil" Dons Ray-Bans |
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| Los Angeles - February 4, 2003 | |
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![]() Ben Affleck as superhero Daredevil wears Ray-Ban Predator Olympia 3119 with custom red lenses. (PRNewsFoto) |
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Ben Affleck takes on a new Predator -- fighting crime and defending the innocent in a customized red pair of Ray-Ban Predator Olympia sunglasses in Twentieth Century Fox and Regency Enterprises' new motion picture rendition of the Marvel Comics' legendary superhero Daredevil. The specially designed Ray-Ban sunglasses are the official eyewear of "Daredevil," which opened in theatres nationwide on February 14, 2003.
In "Daredevil," Ben Affleck's character, Matt Murdock, wears Ray-Ban Predator 3119. The sunglasses combine the traditional sleek design of the Predator line with a Superhero twist. Ray-Ban added distinctive red lenses to the existing modern pewter frames in order to capture Daredevil's superhero persona. A limited number of these special red lenses will be available to consumers. The Predator Olympia also comes in gold with a green lens, matte black with a green lens, gunmetal with a green lens, and matte black with a polarized green lens.
According to Luxottica, makers of Ray-Ban, the company was excited to collaborate with Twentieth Century Fox and Regency Enterprises on "Daredevil." Ray-Ban worked closely with the film's prop master, Scott Maginnis, to create the ideal sunglasses for Ben Affleck's character, demonstrating Ray-Ban's commitment to Hollywood in developing quality eyewear for use in both independent and blockbuster films.
"Daredevil" opens as young Matt Murdock loses his sight in a freak accident when a truck, swerving to avoid hitting Matt, spills bio-medical waste into his eyes. Matt, now blinded, discovers his other senses are heightened to superhuman levels, and he commits himself to honing his new abilities. When his father -- boxer Jack Murdock -- is murdered for refusing to throw a fight, Matt seeks vengeance, and takes on a secret identity as Daredevil, the Man Without Fear.
Together with his friend, Foggy Nelson (Jon Favreau), Matt opens up a law office in New York City's Hell's Kitchen, where he defends the innocent by day, and battles criminals -- including crime lord Kingpin and the assassin with perfect aim, Bullseye -- by night as Daredevil.
Ray-Ban was created in 1937 for the military. Since then, the brand has become the most recognizable sunglass in the world. Ray-Ban first became the sunglass of Hollywood in 1961 when Audrey Hepburn donned them in "Breakfast at Tiffany's." They have continued to appear on the lead characters in nearly 100 films including such memorable hits as "The Blues Brothers," "Risky Business," "Top Gun," "There's Something About Mary," "Almost Famous," "Nurse Betty," "Meet the Parents," "Pearl Harbor," "Traffic," "Zoolander," "Men in Black" and "Men in Black II."
SOURCE: Luxottica Group Previous Articles |
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